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This is an old revision of How Can You Utilize Countdown Timers For Conversion Enhancement made by KeitH989 on 2022-11-06 06:13:26.
Today, businesses employ different strategies to attract and entice customers to buy their products and services.
One of these strategies is the use of 'countdown timer'. In this article, we'll discuss about what a countdown timer does, and the best way to make use of it to carve an area for yourself.
What is a Countdown Timer
A countdown timer computer software that calculates the time from a date or a number to determine when an event or offer is over or about to begin.
Although these fullscreen timer, were most frequently used on landing pages they have now made their way onto checkout pages.
A countdown timer's main purpose is to give the impression that "time is running out" and create an feeling of urgency.
In addition to this business can also make use of countdown timers to show the countdown to the time a discount or offer will become accessible. This can be used to create curiosity and keep customers interested and coming back.
Psychology: The Secret to Making Countdown Timers Effective
According to Whichtestwon's study the addition of a countdown timer could boost the revenue of a business by as high as 9 percent.
The countdown was simple and highlighted the time to next-day delivery.
It may not seem like a huge increase to some people but if you calculate the number of visitors who visit your site you will realize what a huge difference nine percent could make to your profit.
This isn't the sole test to have highlighted the benefit of using a countdown timer. Another test studied the advantages of using a timer for a website and showed that time machine could improve the time required to complete a form.
The test found that a timer can increase sales even though it's not noticed immediately. So, what's the secret to the success of timers that count down? The answer lies in psychology.
A timer performs a basic job - create a sense of urgency. This is crucial because urgency is connected to several well-established psychology concepts: fear of being left out, and scarcity.
Many websites use scarcity in one way or another. It's one of Cialdini's six principles and is an excellent starting point for marketers to figure out how to attract customers.
The trick is that it's about showing that you're running out of things. This might seem like a strange plan to some but the fact remains that items that are considered to be in short supply are more sought-after over items that are readily available or that are in abundance.
Did you know that even established brands are able to use the "scarcity effect" to increase sales? Amazon the most visited online marketplace, seems to have achieved this art.
An inventory alert that includes a timer could boost your conversion quickly. In addition to this the other principle plays a role - the fear of missing out which is more commonly known as FoMO.
What can timers do to generate these effects? According to science timers are effective triggers to create urgentness.
They are more precise and can be drawn to your focus. Vague statements like 'limited-time offer' aren't always effective. Customers are intelligent. They seek out concrete and reliable deals. But, they don't only look for concrete and legitimate offers.
You will see that most of the content on a page is static when you look at it. The timerhowever isn't. ,Discover more.
Once again, psychology rules here. Our brains are programmed to constantly look around for opportunity and danger. Scenes that aren't moving for long durations tend to be dismissed or ignored by the brain.
Something that continues to change quickly attracts our attention.
