The aim of every business is to expand its reach to a larger public and earn more. But, this could be difficult due to competition and other factors.

Nowadays, companies employ a variety of tactics to entice and attract customers to buy their products and services.

One such tactic is to use a 'countdown timer'. In this post, we'll talk about the functions of a countdown timer, and how you can make use of it to carve a niche for yourself.

What is a Countdown Timer?

A countdown timer is a computer software that calculates the time from a specific date or number to show when an event or offer is over or about to begin.

Although such countdown timer, were most frequently used on landing pages they are now making their way into checkout pages.

The primary purpose of a countdown timer is to create the impression that "time is running out" and create an urgency. ,More info.

In addition to this companies also utilize countdown timers that count down to the moment a particular discount or offer will become accessible. It can be used to attract attention and keep people interested and returning.

Psychology: How can you make countdown timers work

According to Whichtestwon's survey the addition of a countdown timer could boost the revenue of a business by as high as 9 percent.

The countdown was simple and highlighted the date until next-day delivery.

It might not sound like a huge increase to some people however, if you look at the number of visitors who visit your website, you'll realize the significant difference that nine percent could make to your profit.

This isn't the sole test that has highlighted the benefit of using an countdown timer. Another study examined the benefits of using a countdown timer for websites and found that time machine can help increase the speed of completion of forms.

The research showed that timers can boost sales even though it is not immediately noticed. So, what's the key behind the effectiveness of countdown timers? Psychology is the answer.

The job of a timer is easy to create urgency. This is important because urgency is connected to several well-established psychology principles that include scarcity and the fear of missing out.

A lot of websites use scarcity in one form or another. It's one of Cialdini's six principles, and could be a great starting point for marketers to figure out how to engage buyers.

The trick is that you have to show you're not having enough of something. It may sound odd, but it is true that things that are thought to be in a limited supply are more sought-after as opposed to those readily available or available in larger quantities.

Did you know that well-known brands employ the'scarcity effect' to increase sales? Amazon is the most well-known online marketplace has mastered this art.

A timer and inventory warning will help boost conversions rapidly. Furthermore, there's another principle that plays a role - the fear of not being able to attend which is more commonly known as FoMO.

What are the best ways to use timers to create these effects? Research has proven that timers can trigger an intense feeling of urgency.

They are more specific and can be drawn to your notice. Simple phrases like 'limited time offer' do not always work. Customers are smart. They seek out concrete and credible offers. Butthis isn't necessarily the only advantage of having a timer in the internet.

If you go through a page, you will find that almost all the content is static. The timerhowever isn't.

Psychology is a constant force. The brain is wired to continuously scan the surroundings for dangers and opportunities. The brain tends to neglect or dismiss scenes that have remained static for a long period of time. ,Read this.

Anything that is changing quickly catches our attention.
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