The purpose of any company is to expand its reach to a larger market and generate more revenue. However, this can be difficult due to competition and other such things.

Today, companies employ many strategies to draw in customers and convince customers to buy their products or services.

One such tactic is the use of 'countdown timer'. We'll discuss what a countdown clock does and how it can assist you create your unique niche.

What is a countdown timer?

A countdown timer is a computer program that countdowns from a date or number to show when an event or offer closes or starts.

Although these countdown timer were commonly used on landing pages they now make appearances on checkout pages.

The reason for a countdown clock is to give the impression of urgency and give the feeling that "time is getting shorter." ,Visit website.

Furthermore companies also utilize countdown timers to count down to when a special discount or promotion will become accessible. It can be used to create curiosity and keep customers interested and returning.

Psychology: How do you create countdown timers that work

According to Whichtestwon's study the addition of a countdown timer can boost a company's profits up to 9 percent.

The countdown did a simple job, it highlighted the time left for delivery the next day.

It might not sound like a big increase to some people but when you consider the number of people who visit your site, you'll see the major difference nine percent can make to your profit.

This isn't the sole test that has highlighted the advantages of using a countdown timer. Another study examined the benefits of using a countdown timer for websites, and discovered that time counter can increase the speed of completion of forms.

Based on the study the timer, even when it isn't easily seen could boost sales. What's the key to the success of countdown timers , and other countdown timers not easily noticed? The answer is simple, is psychology.

A timer does a simple task - it creates a sense of urgency. This is very important because urgency related to a number of well-established psychological principles, including fear of missing out and the feeling of scarcity.

A large number of websites use scarcity in one form or another. It is among Cialdini's six principles and could be a great starting place for marketers looking to attract customers.

It's easy to do this: prove that you're getting out of supplies. This may sound like a strange plan to some but the fact remains that items that are believed to be scarce are often more desirable over items that are readily available or that are abundant.

Did you consider that even brands with established names are able to use the "scarcity effect" to increase sales? Amazon the world's most well-known online market, appears to have mastered this art of.

A timer and inventory warning will help boost conversions rapidly. Additionally, there's another principle that plays a role - the fear of missing out, more popularly known as FoMO.

How are timers employed to produce these effects? According to research timers are powerful triggers of the sense of urgency.

They are more precise and are able to draw your focus. Inconsistent phrases such as "limited time offer" do not always work. Customers are sophisticated. Customers are smart. They seek out tangible, trustworthy offers. However, this isn't the only benefit to having a timer in a website.

If you go through any page, you'll discover that the majority of the content is static. The timerhowever isn't.

Psychology rules again. Our brains are wired to continuously monitor the surroundings for dangers and opportunity. The scenes that don't move for long periods of time tend to be dismissed or ignored by the brain. ,Read more here.

A change that happens rapidly gains our interest.
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