Every business would like to expand its reach and make more money. This, however, can be challenging due to competition or other aspects.

Today, companies employ many strategies to draw customers in and convince them to purchase their products or services.

A countdown timer is just one method to use. In this article, we'll speak about what a countdown timer does, and the best way to use it to carve your own niche.

What is a Countdown Timer?

A countdown timer can be defined as a virtual clock that is counting down from a specific date or number to signal the end or beginning of an event or offer.

Although such countdown timer were commonly used on landing pages they have now made their way onto checkout pages.

The function of a countdown timer is to give the impression of urgency and provide the feeling that "time is getting shorter." ,More info.

Businesses can also make use of countdown timers to are countdown to the point when discounts or special offers are made available. This can create curiosity and keep customers returning.

Psychology: How can you create countdown timers that work

According to Whichtestwon's study, adding a countdown clock can boost a company's profits by as high as 9 percent.

The countdown was easy and highlighted the time until the next day's delivery.

While it might not seem to be a lot, nine percent of your site visitors could significantly impact your profit.

This isn't the only test to have highlighted the benefit of using the countdown timer. Another test studied the advantages of using a countdown timer on a website and showed that time counter can increase the speed of completion of forms.

The study found that timers can boost sales even though it's not immediately noticeable. What's the key to the success of countdown timers and other countdown timers not readily noticed? Psychology is the answer.

A timer does a simple job : create a feeling of urgency. This is vital because urgency related to several well-established psychology principles: the fear of not being able to access something and scarcity.

Many websites make use of scarcity in one form or other. It's one of Cialdini's six principles and is an excellent starting point for marketers on how to attract customers.

It's simple to accomplish this: show that you're in a state of running out of things. This might seem like a weird idea to some people, but the reality remains that items that are thought to be scarce are often more desirable over items that are readily available or are plentiful.

Did you know that even established brands can use the "scarcity effect" to boost sales? Amazon is the most well-known online marketplace, appears to have mastered this art.

An inventory alert that includes a timer could boost your conversion rate quickly. Additionally, there's another principle that plays a role - the fear of missing out, more popularly known as FoMO.

What are the methods used to create these effects? According to research that timers can be extremely powerful triggers of the sense of urgency.

They are more specific and are able to draw your focus. Vague statements such as 'limited time offer' do not work every time. Customers are smart. Customers are intelligent. They are looking for tangible, trustworthy offers. However, this isn't the only advantage of having a timer on web pages.

If you look around on any page, you'll see that the majority of the content is static. The timerhowever isn't.

Psychology rules again. Our brains are programmed by nature to continuously scan the surroundings to find opportunities and risk. Scenes that aren't moving for long time tend to be ignored or dismissed by our brains. ,Discover more.

We are attracted by things that are constantly evolving.
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