Every business would like to reach more people and earn more revenue. But, this is difficult due to competition as well as other aspects. ,View source.

Nowadays, businesses use different strategies to attract and entice customers to purchase their products and services.

The countdown timer is one of these strategies. In this post, we'll discuss about the functions of a countdown timer, and how you can utilize it to make an area for yourself.

What exactly is a Countdown Timer?

A countdown timer can be defined as a virtual clock that is counting down from a certain date or number to indicate the conclusion or the beginning of an event or offer.

Although such countdown timer were frequently used on landing pages they are now making appearances on checkout pages.

The main reason for a countdown clock is to give the impression of urgency and give the impression that "time is going to end."

Furthermore business can also make use of countdown timers to show the countdown to when a special discount or offer will become accessible. It is a great way to create curiosity and keep people interested and returning.

Psychology: The Key to Making Countdown Timers Effective

According to a survey conducted by Whichtestwon the addition of a countdown timer, on the average, increased the revenue of a company by up to 9%.

The countdown was straightforward and highlighted the date until the next day's delivery.

It might not sound like a huge increase to many people, but when you consider the number of visitors who visit your site, you will realize what a major difference nine percent can add to your earnings.

This isn't the only test to have highlighted the benefit of using the countdown timer. Another study explored the benefits of having a countdown timer available on websites and found that time counter can help increase the speed of completion of forms.

The test found that timers can boost sales even though it is not immediately noticed. What's the key behind the effectiveness of countdown timers as well as other countdown timers not immediately recognized? Psychology is the answer.

The function of a timer simple: create the sensation of urgency. This is crucial because urgency is connected to a number of well-established psychology principles: fear of being left out, and scarcity.

A lot of websites use scarcity in one way or in another way. It is among Cialdini's six principles, and can be an excellent starting point for businesses looking to attract buyers.

It's simple to accomplish this: you just need to prove that you're in a state of running out of things. This might seem strange but the fact is that things considered to be in short supply are more sought-after than those that are easily available or in more quantity.

Did you consider that even brands with established names can use the "scarcity effect" to increase sales? Amazon, the most popular online marketplace in the world has mastered this art.

An inventory alert with a timer can increase your conversion rate quickly. But that's not the only way to increase your conversion. Another principle that can aid in increasing your conversion speed is the fear of not being able to make it. Also called FoMO.

What are the methods used to create these effects? Based on research that timers can be extremely powerful triggers for the sense of urgency.

They are more specific and may draw your attention. Simple phrases like "limited time offer" will not work every time. Customers are intelligent. They are smart. They want real, reliable offers. However, they don't just look for concrete and legitimate offers.

If you look around on the page, you'll see that the majority of the content is static. But, the timer isn't. ,Find out more.

Again, the psychology rule here. The brain is equipped to constantly scan the surrounding for danger and opportunities. The brain tends to neglect or disregard scenes that are static for a long time.

We are drawn to something that is constantly changing.
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