Every business would like to connect with more people and earn more revenue. This, however, can be difficult because of competition and other factors. ,Read more here.

Today, businesses employ various strategies to draw customers to purchase their products and services.

One of these strategies is to use a 'countdown timer'. We'll discuss the functions of a countdown clock and how it could assist you carve your personal niche.

What is a Timer Countdown?

A countdown timer computer program that counts down from a date or number to indicate when an offer or event ends or begins.

While such fullscreen timer, were most often used on landing pages, they now make appearances on checkout pages.

The reason for a countdown clock is to give the impression of urgency and give the feeling that "time is getting shorter."

Companies also utilize countdown timers which are countdown to the point when special deals or discounts will be made available. This can be used to create curiosity and keep customers coming back.

Psychology: How do you use countdown timers to your advantage?

According to the survey conducted by Whichtestwon that includes a countdown clock, it can increase a company's revenue by up to 9%.

The countdown was straightforward and highlighted the date until the next day's delivery.

Although it may not seem as much but nine percent of your customers can make a huge difference to your profits.

This isn't the sole test that has highlighted the benefit of using an countdown timer. Another study examined the benefits of using a timer for a website and showed that time counter could improve the time required to complete a form.

Based on the study that a timer, if not easily noticed could boost sales. What's the key behind the effectiveness of countdown timers as well as other countdown timers that are not immediately noticed? The answer lies in psychology.

A timer does a simple job : create a feeling of urgency. This is vital since urgency is linked to several well-established psychology principles that include scarcity and the anxiety about missing out.

A large number of websites make use of scarcity in one form or another. It's one of Cialdini's six principles and can be a great starting point for marketers on how to engage buyers.

The trick is easy - it's about showing that you're in a pinch. It may seem like a weird idea to some, but the fact is that things that are thought to be in short supply are more sought-after over items that are readily accessible or in abundance.

Did you know that even well-established brands utilize the 'scarcity effect' to increase sales? Amazon is the most well-known online marketplace, seems to have developed this technique.

A timer and inventory warning could help speed up conversions. This is not the only thing. Another concept which can assist you in increasing your conversion speed is the fear of not being able to make it. Also called FoMO.

How can timers be used to generate these effects? According to research, timers can be very powerful triggers for the sense of urgency.

They're precise and more likely to draw interest. Inconsistent phrases such as "limited time offer" will not always work. Customers are smart. They are looking for tangible and credible offers. But, they don't only search for concrete or legitimate offers.

You will see that most of the information on a website is static when you examine it. But, the timer doesn't work. ,View source.

Psychology has its rules once again. Our brains are programmed by nature to continuously scan the surroundings for opportunity and danger. The scenes that don't move for long durations tend to be dismissed or ignored by our brains.

We are attracted to things that are constantly evolving.
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