How To Make Use Of Countdown Timers To Increase Conversions:EITW

The aim of every business is to reach a larger audience and make more money. But, this could be challenging due to competition and other aspects. ,Click here.

Today, companies employ many strategies to attract customers and get customers to buy their products or services.

One strategy is the use of 'countdown timer'. In this post, we'll discuss about what a countdown timer does and how you can use it to make an area for yourself.

What is a countdown timer?

A countdown timer may be described as a computerized clock that counts down from a certain date or number to indicate the end or beginning of an event or offer.

While such countdown timer, were most often used on landing pages, they have now made their way into checkout pages.

The main purpose of a countdown timer is to convey a sense of urgency and give the feeling that "time is going to end."

Businesses can also make use of countdown timers which count down to the moment when discounts or special offers will be offered. This is a great way to increase curiosity and keep customers returning.

Psychology: The Key to Making Countdown Timers Effective

According to a survey conducted by Whichtestwon the addition of the countdown timer, on the average, increased the revenue of a company by up to 9 percent.

The countdown accomplished a simple job of highlighting the time left for next-day delivery.

Although it might not sound like much but nine percent of your site visitors could make a huge difference to the amount of money you earn.

The advantages of using a countdown clock timer are not just mentioned in this test. Another test studied the advantages of using a timer on a website and showed that time machine could improve form completion time.

The research showed that a timer could boost sales, even if it's not immediately noticeable. So, what's the secret to the success of countdown timers? The answer, simply, is psychology.

The job of a timer straightforward it creates the sensation of urgency. This is crucial because urgency is connected to several well-established psychology principles, including scarcity and fear of being left out.

Many websites make use of scarcity in one way or other. It's one of Cialdini's 6 principles, and could be an excellent point of reference for marketers on how to attract customers.

The trick is easy - it's about showing that you're running out of things. This may sound as if it's a bizarre plan to some, but the fact is that things considered to be in short supply are often more desirable over items that are readily available or that are abundant.

Did you consider that even brands with established names can benefit from the "scarcity effect" to boost sales? Amazon the world's most well-known online market, seems to have perfected the art.

A timer and an inventory warning could help speed up conversions. This is not the only way to increase your conversion. Another concept that can help you increase your conversion speed is the anxiety of missing out. Also called FoMO.

What can timers do to generate these effects? Based on research that timers can be extremely effective triggers to create the sense of urgency.

They're precise and more likely to grab attention. Vague statements like 'limited-time offer' aren't always successful. Customers are smart. They are looking for tangible and reliable deals. But, they don't only search for concrete and credible offers.

If you browse any page, you'll find that almost all content is static. However, the timer isn't. ,Go here.

Psychology rules again. Our brains are equipped to constantly scan the surrounding for danger and opportunities. The brain is prone to ignore or disregard scenes that are not moving for long periods of time.

Anything that is changing rapidly gains our focus.

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