Every business would like to expand its reach and make more money. Thiscan, however, be difficult due to competition and other such factors. ,Read more here.

Today, businesses employ a variety of tactics to draw customers to purchase their products and services.

One such tactic is the use of 'countdown timer'. In this article, we'll speak about the function of a countdown clock and the best way to utilize it to make your own niche.

What is a countdown timer?

A countdown timer computer program that countdowns from a date or a number to indicate the time that an offer or event is over or about to begin.

While these timer were usually employed on landing pages, they've recently made their way into checkout pages as well.

A countdown timer's main purpose is to convey the idea that "time is closing" and create an urgency.

Furthermore business can also make use of countdown timers to count down to the moment a particular discount or offer will become available. This is a great way to create curiosity and keep customers returning.

Psychology: The Key to Making Countdown Timers Work

Based on a study by Whichtestwon, adding an countdown timer on the average, increased the company's revenue by up to 9 percent.

The countdown was straightforward and highlighted the time until next-day delivery.

While it might not seem as much, nine percent of your visitors can be a significant boost to your profit.

This isn't the only test that has highlighted the benefit of using an countdown timer. Another study examined the advantages of using a countdown timer on websites, and discovered that time can increase the speed of completion of forms.

Based on the study, a timer, even in the event that it's not immediately noticed is able to boost sales. So, what's the secret to the success of timers that count down? The answer lies in psychology.

A timer does a simple job - create a sense of urgency. This is vital because urgency related to a variety of established psychological principles, including fear of missing out and the feeling of scarcity.

A large number of websites make use of scarcity in one manner or in another. This is one of Cialdini's six principles, and can be a good starting point for businesses looking to attract customers.

The trick is simple - you have to show you're running out of things. This may seem odd but the fact is that things that are thought to be in a limited availability are more sought-after in comparison to items that are readily available or available in greater quantity.

Did you realize that even well-known brands are able to use the "scarcity effect" to increase sales? Amazon the world's most popular online marketplace seems to have mastered the art.

An inventory warning that includes a timer could boost the speed of conversion. This is not all. Another principle which can assist you in increasing your conversion rate is the fear of missing out. Also known as FoMO.

So, how are timers employed to generate these effects? Research has proven that timers can trigger a strong sense of urgency.

They are more precise and are able to draw your notice. Inconsistent phrases such as 'limited-time offer' aren't always effective. Customers are intelligent. They are clever. They are looking for real, reliable offers. But, this isn't the only benefit of having a timer on web pages.

If you browse a page, you will discover that the majority of the content is static. However, the timer doesn't work. ,Read more.

Again, the psychology rule here. The brain is wired to continuously scan the environment for danger and potential. The brain tends to neglect or dismiss scenes that are static for long periods of time.

We are drawn to the constant change of something.
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