The aim of every business is to expand its reach to a larger audience and make more money. But, this could be difficult due to competition as well as other factors. ,More info.

Nowadays, businesses use different strategies to draw customers to purchase their products and services.

One such tactic is the use of 'countdown timer'. In this article, we'll discuss about the functions of a countdown timer and the best way to use it to carve a niche for yourself.

What exactly is a Countdown Timer?

A countdown timer is a computer program that countdowns from a specific date or number to indicate when an event or offer closes or starts.

Although such timer were commonly employed on landing pages, they've now made their way into checkout pages too.

A countdown timer's main purpose is to create the impression that "time is getting shorter" and to create a sense of feeling of urgency.

Businesses also use countdown timers that count down to the moment when discounts or special offers will be made available. It is a great way to generate curiosity and keep customers interested and returning.

Psychology: How can you make countdown timers work

According to the survey conducted by Whichtestwon that includes a countdown clock, it can increase a company's revenue by up to 9%.

The countdown was simple and highlighted the time until next-day delivery.

It may not seem like a big increase to many people, however, if you look at the number of people who visit your site, you'll realize the significant difference that nine percent could add to your earnings.

This isn't the only test that has highlighted the benefit of using an countdown timer. Another test studied the advantages of using a countdown timer on web pages and demonstrated that time counter can improve the time required to complete a form.

The test found that a timer could boost sales even though it's not noticed immediately. What is the secret to the success of countdown timers and other countdown timers that are not easily noticed? The answer lies in psychology.

A timer performs a basic job : create a feeling of urgency. This is vital because urgency is related to various well-established psychology concepts such as scarcity and anxiety about missing out.

Many websites make use of scarcity in one manner or in another. This is one of Cialdini’s six principles, and can be a good starting point for those who want to draw customers.

The trick is easy - it's about showing that you're in a pinch. This might seem strange, but it is true that items that are thought to be in a limited supply are more sought-after in comparison to items that are easily available or in greater quantity.

Did you know that even well-known brands employ the'scarcity effect' to increase sales? Amazon is the most well-known online market, seems to have perfected the art.

A warning about inventory that includes a timer could boost the speed of conversion. Furthermore an additional principle is at play: the fear of not being able to attend commonly referred to as FoMO.

So, how are timers used to create these effects? Science has shown that timers can trigger a strong sense of urgency.

They're more specific and are better able to grab interest. Vague statements like 'limited-time offer' aren't always effective. Customers are smart. They look for concrete and reliable deals. However, this isn't the only advantage of having a timer in the internet.

You will see that most of the content on a page is static when you take a look at it. The timerhowever isn't. ,Learn more here.

Again, the psychology rule here. Our brains are programmed by nature to constantly scan the environment for opportunity and danger. The brain is prone to ignore or ignore scenes that are not moving for a long time.

Anything that is changing rapidly gains our attention.
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