Revision [28926]
This is an old revision of How To Take Countdown Timers For Conversion Enhancement made by NarciSa858 on 2022-11-06 06:17:43.
Today, businesses employ a variety of strategies to draw in customers and convince them to purchase their goods or services.
One such tactic is to use a 'countdown timer'. We'll discuss what a countdown clock does and how it could assist you carve your own niche.
What is a Countdown Timer
A countdown timer computer program that countdowns from a date or a number to show the time that an offer or event closes or starts.
While such countdown timer, were most commonly used on landing pages they are now making their way into checkout pages.
The main function of a countdown timer is to convey the idea that "time is closing" and create a sense of feeling of urgency.
In addition to this companies also utilize countdown timers that count down to the moment a particular discount or offer will become accessible. This can spark curiosity and keep people returning.
Psychology: The Key to Making Countdown Timers Effective
According to a survey conducted by Whichtestwon, adding the countdown timer, on the average, increased the company's revenue by as much as 9 percent.
The countdown was straightforward and highlighted the time until next-day delivery.
It may not seem like a significant increase to many people, but when you consider the number of visitors who visit your site you'll see the huge difference nine percent could make to your profit.
It's not the only test that has revealed the benefit of using an countdown timer. Another study examined the advantages of using a countdown timer on websites, and discovered that time machine can help improve form completion times.
According to the test the timer, even if not easily noticed could boost sales. So, what's the secret to the success of timers that count down? The answer lies in psychology.
A timer does a simple job : create a feeling of urgency. This is vital because urgency is connected to various well-established psychology concepts, including scarcity and anxiety about missing out.
A lot of websites use scarcity in one form or other. This is one of Cialdini’s six principles and can be a good starting point for those who want to draw customers.
The trick is simple - it's about showing that you're in a pinch. This may seem odd however it's the truth that products that are considered to be in short supply are more sought-after than those that are readily available or available in greater quantity.
Did you consider that even brands with established names are able to use the "scarcity effect" to boost sales? Amazon the most visited online marketplace has developed this technique.
A timer or inventory alert will help boost conversions rapidly. But that's not the only thing. Another factor which can assist you in increasing the speed of your conversion is fear of missing out. Also called FoMO.
So, how are timers used to create these effects? Research has proven that timers can create an intense feeling of urgency.
They're specific and better able to grab interest. Vague statements such as 'limited time offer' do not always work. Customers are sophisticated. They are intelligent. They are looking for real, reliable offers. However, this isn't the only benefit of having a timer on a website.
If you browse the page, you'll discover that the majority of the content is static. The timer, however, isn't. ,Website.
Again, the psychology rule here. Our brains are equipped to constantly scan the surrounding for danger and potential. If the scene isn't moving for long durations are often dismissed or ignored by the brain.
Something that continues to change rapidly gains our focus.
